Micro Connect (A): Connecting Small Business to Global Capital

Rui, Meng Wang, Chu

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CEIBS

Case A presents the story of Micro Connect and its model linking micro, small, and medium enterprises (MSMEs) with global capital through the Daily Revenue Contract (DRC). In this approach, MSMEs sign revenue-sharing contracts, which are packaged into financial products for international investors. The success of this innovation rests on two conditions: the rise of mobile payments in China and Micro Connect's digital infrastructure. Co-founders Charles Li and Gary Zhang, however, envisioned more than a fund chasing capital and profits. Their goal was a scalable platform that strengthens the grassroots economy. This vision raises a question: How can Micro Connect shift from investor to platform builder?

出版日
2026/03
業種
金融
領域
財務
ボリューム
11ページ
コンテンツID
CCJB-CBS-FIN-25017-C
オリジナルID
FIN-25-017-CE
ケースの種類
Case
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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