Micro Connect (C): The Power of Flexibility

Rui, Meng Wang, Chu

  • サプリ
CEIBS

Supplement to "Micro Connect (A): Connecting Small Business to Global Capital".

Case C unveils Micro Star, the next stage of Micro Connect's strategy, four months after the Bellwether Program. Built on product innovation and technology, the MCEX allows qualified MSMEs to list revenue-sharing contracts, while eligible investors select offerings by preference. This model adds flexibility to bridge trust and expectation gaps between investors and business owners. Yet questions remain: Can the MCEX become the world's largest revenue-sharing marketplace for MSMEs? Will its data and methods create lasting value? And most critically, can Micro Connect earn and maintain long-term trust?

出版日
2026/03
業種
金融
領域
財務
ボリューム
6ページ
コンテンツID
CCJB-CBS-FIN-25019-C
オリジナルID
FIN-25-019-CE
ケースの種類
Supplement
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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