Supplement to CIFI Group (A): Liquidity Crisis.

Case B picks up in November 2022, when CIFI publicly acknowledged its liquidity crisis, and spans through July 2023. It presents the company's three-phase response strategy: Step 1, "Hunker Down," which involved immediate stabilizing actions; Step 2, "Survive," which focused on short-term crisis response; and Step 3, "Rise Again," which emphasized long-term planning and recovery. The case allows students to examine how organizational resilience is built and sustained during and after a crisis.