Driving Digital Strategy: A Guide to Reimagining Your Business, 10. Managing Digital Transition

Gupta, Sunil

  • チャプター
HBP

Digital transformation is no longer news, it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. The final section-comprising chapters 10 through 12-discusses how to manage the digital transition, or rebuild, within a large organization. Chapter 10 discusses the challenges in managing the digital transition and highlights how companies like Adobe have successfully navigated this passage.

出版日
2018/08
ボリューム
24ページ
コンテンツID
CCJB-HBS-1090BC
オリジナルID
1090BC
ケースの種類
Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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