GE's Growth Strategy: The Immelt Initiative

Bartlett, Christopher A.

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HBI

Follows the actions of GE CEO, Jeff Immelt, as he implements a growth strategy for the $150 billion company in a tough business environment. In four years, he reinvigorates GE's technology, expands its services, develops a commercial focus, pushes developing countries, and backs "unstoppable trends" to realign GE's business portfolio around growth platforms. At the same time, he reorganizes the company, promotes "growth leaders" into top roles, and reorients the culture around innovation and risk taking. Finally, in 2006, he sees signs of growth, but wonders whether it is sustainable.

出版日
2006/02
改訂日
2006/11
領域
経営・戦略
ボリューム
21ページ
コンテンツID
CCJB-HBS-306087
オリジナルID
9-306-087
ケースの種類
Case (Library)
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。