This is the second part of a two-part note. The first part (A) explores how US private equity firms are incorporating ESG (Environmental, Social, & Governance) factors and impact objectives into their investment strategies and firm practices. It is based on publicly available information and on interviews with representatives from leading firms, limited partners (LPs), academic experts, and relevant nonprofit organizations. The note begins with background on the PE industry. It then examines why and how firms are incorporating ESG and impact objectives, identifies the barriers to integrating these objectives more fully, and summarizes some areas of possible improvement. The second part (B) offers suggestions for offers suggestions for roles various constituents can play in advocating for improved ESG and impact efforts in the PE industry.