Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)

Yoffie, David B. Vayle, Eric J.

  • ケース
HBI

Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance. Industry and government officials have long complained about assistance that Airbus receives from its governments, and this new challenge threatens to spark a new battle between the governments. Pushes students to examine issues facing industry players--high risk, long-term investments; technological change; intense selling competition--and issues facing their national governments--fair vs. unfair trade; important national industries--in a highly visible time frame for players and governments.

出版日
1991/05
改訂日
1993/10
領域
ビジネス・行政関係
ボリューム
20ページ
コンテンツID
CCJB-HBS-391106
オリジナルID
9-391-106
ケースの種類
Case (Library)
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。