Donna Dubinsky and Apple Computer, Inc. (A)
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This case is available in only hard copy format (HBP does not have digital distribution rights to the content).Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman, Steve Jobs, proposed a new distribution process which would transfer many responsibilities away from distribution manager, Donna Dubinsky. Dubinsky believed, however, that this process would be practically and financially unworkable. Presents her defensive and unsuccessful conflict management, culminating in her threatened resignation. May be used with Debi Coleman and Apple Computer, Inc.
Customers will need to be registered on the Harvard Business Publishing website in order to view the video. https://hbsp.harvard.edu/product/486083-PDF-ENG
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¥ 1,144
¥ 814
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¥ 1,144
¥ 814
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¥ 1,144
¥ 814