Pizza Hut, Inc.

Kaufmann, Patrick J.

  • ケース
HBI

Pizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the franchisor and its powerful franchisees as it attempts to achieve system-wide rollout. Focuses on the management of significant change in a franchise system and on the strategy decision regarding home delivery.

出版日
1987/09
改訂日
1993/05
領域
マーケティング
ボリューム
16ページ
コンテンツID
CCJB-HBS-588011
オリジナルID
9-588-011
ケースの種類
Case (Field)
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。