Arrow Electronics, Inc.

Narayandas, Das

  • ケース
  • 人気ケース
HBP

Deals with the issue of cross-selling and managing a portfolio of products and services in business markets. Arrow/Schweber (A/S), a subsidiary of electronic parts distributor Arrow Electronics, has a portfolio of products that differ in the amount of value added by A/S. A/S uses value-added items such as programmable logic chips as "loss leaders" in order to acquire and retain a customer. It makes money when it sells the so-called "commodity" or low value-added products to the same customer. An Internet-based distributor is now offering Arrow a chance to sell commodity products through its e-commerce site. This new channel can threaten Arrow's overall business model if a large portion of its existing customers switch their purchases of the commodity products to this new distribution channel. Arrow needs to decide how it should respond to this challenge.

出版日
1998/04
改訂日
2007/01
領域
マーケティング
ボリューム
20ページ
コンテンツID
CCJB-HBS-598022
オリジナルID
9-598-022
ケースの種類
Case (Field)
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。