The Complex Anatomy of Drug R&D

Science Business: The Promise, the Reality, and the Future of Biotech

Pisano, Gary P.

  • チャプター
HBI

In order to appreciate the revolutionary changes taking place in the drug sciences, as well as understand the fundamental management and economic challenges of companies in the drug business, we need to understand the drug R&D process and its unique characteristics. These characteristics create unique business challenges and explain why strategies and approaches can not be borrowed wholesale from other contexts. This chapter is excerpted from "Science Business: The Promise, the Reality, and the Future of Biotech."

出版日
2006/11
領域
経営・戦略
ボリューム
15ページ
コンテンツID
CCJB-HBS-6605BC
オリジナルID
6605BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

関連ケース