The Monetization of Intellectual Property: The Forces that Drive the Business of Biotechnology

Science Business: The Promise, the Reality, and the Future of Biotech

Pisano, Gary P.

  • チャプター
HBI

What are the underlying forces that shape the way the biotechnology industry has evolved, the way it operates, the way firms behave, and the way various types of players interact? Without understanding these forces, it is impossible to understand the root of performance problems, or determine what might be done to improve performance. This chapter analyzes the three interrelated forces that drive the business of biotechnology: the spawning of new firms, capital markets, and the market for intellectual property. This chapter is excerpted from "Science Business: The Promise, the Reality, and the Future of Biotech."

出版日
2006/11
領域
経営・戦略
ボリューム
30ページ
コンテンツID
CCJB-HBS-6609BC
オリジナルID
6609BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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