Describes the launch of Sega's 16-bit Genesis console in 1988 and its effect on competitor Nintendo. A rewritten version of an earlier case. May be used with: (9-700-107) Note on Home Video Game Technology and Industry Structure; (9-701-091) Competitive Dynamics in Home Video Games (A): The Age of Atari; (9-701-092) Competitive Dynamics in Home Video Games (B): Nintendo Power; (9-701-094) Competitive Dynamics in Home Video Games (D): The Nintendo Super NES; (9-701-095) Competitive Dynamics in Home Video Games (E): The Rise of 3DO and 32-Bit Gaming; (9-701-096) Competitive Dynamics in Home Video Games (F): The Fall of 3DO; (9-701-098) Competitive Dynamics in Home Video Games (H): The Demise of the Sega Saturn; (9-701-099) Competitive Dynamics in Home Video Games (I): The Sony PlayStation; (9-701-100) Competitive Dynamics in Home Video Games (J): The Next Generation Nintendo; (9-701-101) Competitive Dynamics in Home Video Games (K): PlayStation vs. Nintendo64; (9-701-097) Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn; (9-704-487) The Golden Age of Home Video Games: From the Reign of Atari to the Rise of Nintendo.