Play to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model guides leaders in making choices around a winning aspiration, where to play, how to win, core capabilities, and management systems and is enriched by using the context of P&G's experience. The authors provide perspectives on how to put the framework into practice, offering practical tips and personal insights. Chapter 2, What Is Winning? (16 pages), looks at the first question in the choice cascade about the company's winning aspiration. This aspiration defines the company's purpose and establishes the context for the strategy to follow. The authors emphasize that a successful company focuses on winning -not just participating-to be able to prioritize and commit to the difficult choices that inevitably arise. The authors explore winning aspirations through two real world examples: the GM launch of Saturn and P&G's decision to outsource global business services at the end of the 1990s. The chapter includes an essay, "Strategy as Winning."