Play to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model guides leaders in making choices around a winning aspiration, where to play, how to win, core capabilities, and management systems and is enriched by using the context of P&G's experience. The authors provide perspectives on how to put the framework into practice, offering practical tips and personal insights. Chapter 6, Manage What Matters (29 pages), examines the last step in the model, management systems. The authors argue that successful strategy requires a company's leaders to actively implement and support its strategy with the right processes and systems. This includes implementing systems for creating and reviewing the strategy, creating structures to support the organization's core capabilities, and taking measures to ensure that the strategy is working. The authors look at the importance and role of corporate culture, communication channels, and measurement tools, drawing on a number of approaches and strategies employed by P&G management teams. The chapter includes the essay "Communicating to the Organization."