[Teaching Note] Hilti (A): Fleet Management?

Casadesus-Masanell, Ramon Rivkin, Jan W.

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HBP

This teaching note accompanies the case Hilti (A): Fleet Management 718419. It provides guidelines for class discussion, as well as a board plan and transcripts of the associated videos, Hilti Fleet Management Video Supplements. The associated case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. Fleet management would involve a shift from selling power tools to leasing them as a service. For Hilti, it represented an entirely new business model, which would substantially differentiate the company from its competitors. While fleet management had the potential to significantly improve the customer experience, Hilti was already a successful firm under its extant model, and had to decide whether the restructuring of its business model was worth the risk.

出版日
2018/07
改訂日
2019/03
領域
経営・戦略
ボリューム
47ページ
コンテンツID
CCJB-HBS-719404
オリジナルID
5-719-404
ケースの種類
Teaching Note
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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