Power Play (B): Sega in 16-bit Video Games

Brandenburger, Adam

  • サプリ
HBI

Home video-game systems were pioneered by the U.S. company Atari in the mid-1970s. After going through boom and bust in the early 1980s, the industry was resurrected in the mid-1980s by the Japanese company Nintendo. With its 8-bit video-game system, Nintendo established a dominant position in a greatly expanded home video-game market. The case focuses on the post-1987 period, when new 16-bit home video-game technology began to come on the market. First to introduce a next-generation system was the major Japanese electronics company NEC. Second out with a 16-bit system was Sega, the leader in the Japanese arcade-game business and an unsuccessful player in the 8-bit home video-game market. Nintendo itself moved more slowly in introducing a 16-bit system. The case ends with the battle between Sega and Nintendo to gain the edge in 16-bit sales.

出版日
1995/04
改訂日
1995/07
領域
経営・戦略
ボリューム
10ページ
コンテンツID
CCJB-HBS-795103
オリジナルID
9-795-103
ケースの種類
Supplement
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。

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