Matching Dell
- ケース
- 人気ケース
After years of success with its vaunted "Direct Model" for computer manufacturing, marketing, and distribution, Dell Computer Corp. faces efforts by competitors to match its strategy. This case describes the evolution of the personal computer industry, Dell's strategy, and efforts by Compaq, IBM, Hewlett-Packard, and Gateway 2000 to capture the benefits of Dell's approach. Students are called on to formulate strategic plans of action for Dell and its various rivals.
- 出版日
- 1999/06
- 領域
- 経営・戦略
- ボリューム
- 31ページ
- コンテンツID
- CCJB-HBS-799158
- オリジナルID
- 9-799-158
- ケースの種類
- Case (Library)
- 言語
- 英語
- 翻訳
- 日本語
- カラー
- 製本の場合、モノクロ印刷での納品となります。
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