TOYOTA: REPOSITIONING THE BRAND IN EUROPE (C)
- サプリ
The introduction of the Toyota Yaris was a huge success. In total, 18 European distributors adopted the standardized advertising approach for the Yaris. Sales forecasts for the first year were soon raised from 100,000 units to 130,000 units per annum. This success continued in 2000, Toyota had by far the strongest sales growth of all Japanese manufacturers in Europe. The last case of this series explains in detail the process followed by Toyota for repositioning the brand. The success of this repositioning process makes Toyota's repositioning a best-practice example in the industry.
- 出版日
- 2000/01
- 改訂日
- 2003/04
- 領域
- マーケティング
- ボリューム
- 5ページ
- コンテンツID
- CCJB-IMD-5-0566
- オリジナルID
- IMD-5-0566
- ケースの種類
- Field Research
- 言語
- 英語
- 翻訳
- 日本語
- カラー
- 製本の場合、モノクロ印刷での納品となります。
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