Conroy's Acura: Customer Lifetime Value and Return on Marketing

Murray, Kyle Moffat, Myke

  • ケース
Ivey

In the fall of 2006, the president of Conroy’s Acura was examining reports of the company’s quarterly sales. He was concerned that despite a healthy economy, sales at his dealership were stagnant. The vice-president of sales of Conroy’s Acura was constantly coming up with new marketing schemes to boost sales. But the president had difficulty determining how successful past marketing efforts had been in increasing profitability. He needed a way to put the numbers into context. *Excel Spread Sheet (7B08AJ01) is available for your reference

出版日
2008/01
領域
マーケティング
ボリューム
6ページ
コンテンツID
CCJB-IVE-9B08A001
オリジナルID
9B08A001
ケースの種類
Case (Gen Exp)
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。