Conroy's Acura: Customer Lifetime Value and Return on Marketing
- ケース
In the fall of 2006, the president of Conroy’s Acura was examining reports of the company’s quarterly sales. He was concerned that despite a healthy economy, sales at his dealership were stagnant. The vice-president of sales of Conroy’s Acura was constantly coming up with new marketing schemes to boost sales. But the president had difficulty determining how successful past marketing efforts had been in increasing profitability. He needed a way to put the numbers into context. *Excel Spread Sheet (7B08AJ01) is available for your reference
- 出版日
- 2008/01
- 領域
- マーケティング
- ボリューム
- 6ページ
- コンテンツID
- CCJB-IVE-9B08A001
- オリジナルID
- 9B08A001
- ケースの種類
- Case (Gen Exp)
- 言語
- 英語
- 翻訳
- 日本語
- カラー
- 製本の場合、モノクロ印刷での納品となります。