This case is a supplement to 9B15M083. In February 2015, the sales of McDonald’s Japan had continued to slide, despite the implementation of new pricing and the introduction of new food items. The company posted a loss for 2014, citing costs in dealing with the Shanghai Husi debacle and the impact it had on sales. However, numerous reports of foreign objects in McDonald’s food items had resulted in the loss of consumers’ trust. How should the expatriate CEO rebuild the company’s position in the Japanese market?