Garrard Japan: Global or Local?

Beamish, Paul W. Chandrasekhar, Ramasastry

  • ケース
Ivey

In late September 2017, the country manager of Garrard Japan was reviewing an interim strategy to deal with emerging, negative views on the ongoing globalization of industry and commerce. Garrard Japan was a wholly owned subsidiary of Garrard S.A., a leading packaged foods company. The European-based multinational enterprise had been a major contributor to globalizing trade and commerce, and the survey results had highlighted a Japanese view that global companies were concerned more with profits than with meeting the needs of local communities. The country manager wondered whether the strategy developed by his team to change these perceptions was adequate. He was also considering how to execute the strategy and who should pay for it: Garrard Japan or Garrard S.A.?

出版日
2019/04
領域
経営・戦略
生産・業務管理
ボリューム
9ページ
コンテンツID
CCJB-IVE-9B19M031
オリジナルID
9B19M031
ケースの種類
Case (Gen Exp)
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。