7: "The New Ordinary" from The Imagination Machine: How to Spark New Ideas and Create Your Company's Future

Reeves, Martin Fuller, Jack

  • チャプター
HBI

If an idea is widespread enough, it can be codified into a new reality and take on a life separate from its creators. This chapter discusses how to create an evolvable script that will aid this process. The chapter describes three key actions to take to shape an effective script. The first is to understand what worked and why. The second is to clearly articulate the parameters of the script. This may involve certain rules, principles, protocols, and key players. After setting the new script, it is important to allow it to evolve and change, perhaps even becoming obsolete as a new, more effective plan takes its place. Some of the most common blocks in the creation of an evolvable script can involve getting caught in the minutiae of procedures and protocols. This can lead to stagnation, overly controlling conditions, and neglecting to consider external influences. The chapter closes again with some material to guide the reader during the process described.

出版日
2021/06
領域
経営・戦略
ボリューム
33ページ
コンテンツID
CCJB-HBS-1324BC
オリジナルID
1324BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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