Marketing Strategy: How it Fits with Business Strategy

Marketer's Toolkit: The 10 Strategies You Need to Succeed

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HBP

This chapter is excerpted from Harvard Business Essentials: Marketer's Toolkit. This chapter emphasizes that successful business strategies are those in which each employee can recite the mission statement and understands how his or her job duties affect it--one cohesive unit in action. Once that is internalized, it follows that marketers must be involved in every stage in the product life cycle, the stages being defined here in relation to the marketer's role in each. This chapter can be used alone or in concert with other Harvard Business School Press chapters grouped together into learning clusters. Other basic-level chapters on marketing: products 2564BC, 2572BC, 2580BC, 2599BC, 2602BC, 2610BC, 2629BC, 2637BC, 2645BC, and 2653BC.

出版日
2005/11
領域
マーケティング
ボリューム
21ページ
コンテンツID
CCJB-HBS-2556BC
オリジナルID
2556BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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