Interactive Marketing: New Channel, New Challenge

Marketer's Toolkit: The 10 Strategies You Need to Succeed

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HBP

This chapter is excerpted from Harvard Business Essentials: Marketer's Toolkit. E-mail and Web-based merchandising are the key forms of Internet marketing. E-mail campaigns build customer relationships, drive sales, and begin valuable customer service when purchases have been made. Web site merchandising gives vendors a direct link with customers, eradicating the retail middlemen and retail overhead. And although snares do exist in Internet marketing, this chapter focuses on how to capitalize fully on Web-based options. This chapter can be used alone or in concert with other Harvard Business School Press chapters grouped together into learning clusters. Other basic-level chapters on marketing: products 2556BC, 2564BC, 2572BC, 2580BC, 2599BC, 2602BC, 2610BC, 2629BC, 2637BC, and 2653BC.

出版日
2005/11
領域
マーケティング
ボリューム
18ページ
コンテンツID
CCJB-HBS-2645BC
オリジナルID
2645BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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