Creating a Marketing Plan: An Overview

Marketer's Toolkit: The 10 Strategies You Need to Succeed

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  • 人気ケース
HBP

This chapter is excerpted from Harvard Business Essentials: Marketer's Toolkit. Effective marketing cannot begin without an effective marketing plan. The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of product sales. In this chapter, the individual elements that comprise the plan are introduced, as are details on how to implement adequate research in considering each decision therein. This chapter can be used alone or in concert with other Harvard Business School Press chapters grouped together into learning clusters. Other basic-level chapters on marketing: products 2556BC, 2572BC, 2580BC, 2599BC, 2602BC, 2610BC, 2629BC, 2637BC, 2645BC, and 2653BC.

出版日
2005/11
領域
マーケティング
ボリューム
16ページ
コンテンツID
CCJB-HBS-2564BC
オリジナルID
2564BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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