Market Research: Listen and Learn

Marketer's Toolkit: The 10 Strategies You Need to Succeed

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HBI

This chapter is excerpted from Harvard Business Essentials: Marketer's Toolkit. This chapter assesses both informal and formal methods of market research and asserts that experienced marketers will use both. Decision makers who listen directly to dissatisfied or lapsed customers and pair those conversations with formal data will develop a more visceral idea of what their customers seek, resulting in more dynamic marketing campaigns. This chapter can be used alone or in concert with other Harvard Business School Press chapters grouped together into learning clusters. Other intermediate-level chapters on marketing: products 253XBC, 2548BC, 2661BC, 267XBC, 270XBC, 2718BC, 2726BC, 2734BC, 2688BC, and 2696BC.

出版日
2005/11
領域
マーケティング
ボリューム
25ページ
コンテンツID
CCJB-HBS-2750BC
オリジナルID
2750BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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