Communicating the Change Vision: Overcoming Barriers to Organizational Change

Leading Change

Kotter, John P.

  • チャプター
HBI

Communicating a vision for change and gaining understanding and commitment to a new direction is never an easy task, especially in large enterprises. However, the new vision must be constantly and effectively communicated in order to create a shared sense of a desirable future, which helps motivate and coordinate the transformation effort. This chapter was originally published as Chapter 6 of "Leading Change."

出版日
1996/08
領域
経営・戦略
ボリューム
18ページ
コンテンツID
CCJB-HBS-4727BC
オリジナルID
4727BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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