Identifying Nonconsumers: Uncovering New Routes for Growth
Innovator's Guide to Growth: Putting Disruptive Innovation to Work
- チャプター
Finding ways to connect with nonconsumers is one of the best methods for internal innovators to position disruption as an opportunity instead of a threat. This chapter describes how to identify specific constraints on consumption, and how to begin conceptualizing ideas to reach nonconsumers. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."
- 出版日
- 2008/07
- 領域
- 経営・戦略
- ボリューム
- 23ページ
- コンテンツID
- CCJB-HBS-4548BC
- オリジナルID
- 4548BC
- ケースの種類
- Press Chapter
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。
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