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Innovation Metrics

Innovator's Guide to Growth: Putting Disruptive Innovation to Work

Anthony, Scott D. Johnson, Mark W. Sinfield, Joseph V. Altman, Elizabeth J.

  • チャプター
HBI

One of the key challenges for companies seeking to improve their ability to create growth through innovation is that the metrics many companies use to measure innovation run a high risk of actually leading them in the wrong direction. This chapter describes key measurement traps and lays out fifteen potential innovation metrics companies can use to more accurately assess innovation-related activities. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."

出版日
2008/07
領域
経営・戦略
ボリューム
17ページ
コンテンツID
CCJB-HBS-4556BC
オリジナルID
4556BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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