Identifying Overshot Customers: Uncovering New Routes for Growth
Innovator's Guide to Growth: Putting Disruptive Innovation to Work
- チャプター
At the heart of the disruptive innovation model is the concept of overshooting, that is, providing too much performance for a given group of customers. This chapter describes overshooting in detail, laying out the strategic choices an incumbent and an entrant face when overshooting occurs. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."
- 出版日
- 2008/07
- 領域
- 経営・戦略
- ボリューム
- 25ページ
- コンテンツID
- CCJB-HBS-4549BC
- オリジナルID
- 4549BC
- ケースの種類
- Press Chapter
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。
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