Identifying Jobs to Be Done: Uncovering New Routes for Growth

Innovator's Guide to Growth: Putting Disruptive Innovation to Work

Anthony, Scott D. Johnson, Mark W. Sinfield, Joseph V. Altman, Elizabeth J.

  • チャプター
HBI

To identify opportunities to create new growth, look first for important "jobs" that customers can't get done satisfactorily with current solutions. Embracing this notion of customers "hiring" products and services to get jobs done in their lives can help companies master the innovation life cycle. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."

出版日
2008/07
領域
経営・戦略
ボリューム
35ページ
コンテンツID
CCJB-HBS-4550BC
オリジナルID
4550BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

関連ケース