Alignment: A Source of Economic Value

Alignment: Using the Balanced Scorecard to Create Corporate Synergies

Kaplan, Robert S. Norton, David P.

  • チャプター
HBI

Corporations must continually search for ways to make the whole more valuable than the sum of its parts. Alignment is critical if enterprises are to achieve synergies throughout their business and support units. This chapter illustrates that enterprises enjoying the greatest benefits from their performance management systems (based on Strategy Maps and Balanced Scorecards) are much better at aligning their corporate, business unit, and support unit strategies, indicating that alignment, much like the synchronism achieved by a high-performance rowing crew, produces dramatic benefits.

出版日
2006/02
領域
経営・戦略
ボリューム
30ページ
コンテンツID
CCJB-HBS-1757BC
オリジナルID
1757BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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