Driving Corporate Growth with the Right Disciplines: A Discovery-Driven Approach

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

McGrath, Rita Gunther MacMillan, Ian C.

  • チャプター
HBP

Despite its centrality, driving corporate growth is paradoxical--everyone recognizes its importance, yet it is easy to get it wrong. The result is that every day, anxious executives in well-established companies worry deeply about how they are going to lead strategic growth in their organizations. The time-tested, comfortable approaches to everyday management don't work well in rapidly changing, uncertain environments. This chapter outlines a new approach--discovery-driven growth--and demonstrates how it allows you to harness the essential discovery process required in high-uncertainty situations so that you can benefit from it. This chapter is excerpted from "Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity."

出版日
2009/03
領域
経営・戦略
ボリューム
28ページ
コンテンツID
CCJB-HBS-3013BC
オリジナルID
3013BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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