Designing the Business Model Architecture: Executing Specific Growth Opportunities Using Discovery-Driven Planning

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

McGrath, Rita Gunther MacMillan, Ian C.

  • チャプター
HBI

In reality, your strategy is what projects you are working on and how you run them, not what's printed on an annual report or posted on your website. Thus, whether you are a CEO or someone else in the organization, you must have the right practices in place to manage strategic growth initiatives effectively. This chapter addresses how to design the fundamental business that will generate growth, including establishing the viability of a business, given corporate requirements, analyzing the unit of business, analyzing the nearest competitive offer, and identifying subsequent key metrics. This chapter is excerpted from "Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity."

出版日
2009/03
領域
経営・戦略
ボリューム
33ページ
コンテンツID
CCJB-HBS-3071BC
オリジナルID
3071BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

関連ケース