Creating Your Growth Framework: A Discovery-Driven Approach

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

McGrath, Rita Gunther MacMillan, Ian C.

  • チャプター
HBP

One of the most common obstacles to a successful growth program is the lack of clarity about the overall strategy at the outset. In order to overcome this obstacle, senior executives need to establish clear, focused guidelines for the pursuit of growth. This chapter considers the growth challenge at the CEO or senior team level as these executives begin to define the growth frame for the entire enterprise. The outcome of this process is a set of propositions about which initiatives will be needed to realistically create growth. As a result, everybody else in the company will be clear about what kinds of growth opportunities are a good strategic fit. This chapter is excerpted from "Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity."

出版日
2009/03
領域
経営・戦略
ボリューム
27ページ
コンテンツID
CCJB-HBS-3068BC
オリジナルID
3068BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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