Designing Specific Growth Initiatives: A Discovery-Driven Approach

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

McGrath, Rita Gunther MacMillan, Ian C.

  • チャプター
HBP

Once corporate leadership has defined what success should look like for the whole portfolio of new initiatives it will be pursuing, the next step is to flesh out discovery-driven plans for each of the major initiatives. This chapter shows you how to connect your growth strategy and internal processes to your specific strategic initiatives and provides an example of how to start a discovery-driven plan. This chapter is excerpted from "Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity."

出版日
2009/03
領域
経営・戦略
ボリューム
21ページ
コンテンツID
CCJB-HBS-3070BC
オリジナルID
3070BC
ケースの種類
Press Chapter
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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