Implementing Discovery-Driven Growth: What Other Firms Have Done and How You Can Make It Work for You
Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
- チャプター
It is axiomatic that before change can take place in an organization, there has to be some reason for it. In the case of discovery-driven growth (DDG), the impetus is almost always someone who recognizes problems in the organization's current tools and approaches to growth or innovation or who is frustrated with the poor track record of growth programs. This chapter provides real-world examples of why some companies decided to adopt discovery-driven growth and how they implemented it. These firms have taken varying approaches and their experiences offer important lessons. These examples may help you put together your own best approach to DDG and help your implementation effort go more smoothly. This chapter is excerpted from "Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity."
- 出版日
- 2009/03
- 領域
- 経営・戦略
- ボリューム
- 23ページ
- コンテンツID
- CCJB-HBS-3074BC
- オリジナルID
- 3074BC
- ケースの種類
- Press Chapter
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。
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